If two words can describe the current feelings of potential charitable donors, they are “cautiously optimistic.” Post 9/11 “paper losses” have as great an impact on day-to- day spending and giving choices as did previously ballooning but unrealized net worth. While recent positive economic indicators are comforting, instinct tells many potential donors to hold on to what they have, so the challenge is to find ways to let them do that while still benefiting charities.
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